Sex appeal are commonly used by artists, mainly females. The sex appeal can draw the audience in and catch their attention.

Here Rhiannas CD cover for 'A girl like me' has elements of a sex appeal to it. Her sightline is directly looking at the audience, her expression on her face is very serious. Her wind swept hair looks as though she has just got out of bed, this may put a visual image into the audiences mind. I think the sex appeal is aimed at young men. Her glossy lip stick creates the impression that she is still young and she may have bit of a wild side. At the bottom of the CD cover it looks as though Rhianna is holding up her top, it looks as though she has had to grab her clothes as they were off.
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