Similar Indie Rock Artists

Narrative - Artic Monkeys

Below is the music video of 'Fluorescent Adolescent' by the Artic Monkeys.
The song has elements of a linnear narrative however the video doesnt always conincide with the video.

The narrative characters in the video wear clown outfits, this creates both a scary and fun image, the clowns run riots, smashing things and fighting, the young clowns wear 'fluorescent' clothing, and imply that the the young innocent adolescent years are over.
Through-out the song the lyrics 'dirty little rascal' is repeated, when these lyrics are sung, the video shows a clown smashing something up, implying that the adults are dirty little rascals, not like they used to be when they were adolescents.

A key bit in the video is when it shows a flash back of two younger boys on swings, one of them dressed up as a clown, the lyrics at this point say 'Where did you go?, Where did you go? Where did you go?' implying that the nice young innocent boy has now gone and he is a violent adult. The image below shows that there is a lip synchronise with one of the boys, it shows his innocence.

Similar Indie Rock Artists

Image - Artic Monkeys

The message created by the artists is very down to earth, in many of their band pictures, they look very average, and create the impression anyone could be them, as they look so ordinary. This image created sends out the message anyone could become a famous artist.
 

Similar Indie Rock artists

Look- Artic Monkeys

The image below shows a picture of the Artic Monkeys, a young fresh indie rock group. The photo shows that the performers are wearing pretty average clothes, the clothes of the performers are different from each other this is one of the characteristics of indie, as the word originates from 'indepent'.


The sighline of the band is looking directly at the audience, this could represent the artists as stars, the band has no props or bright colours, it implies that the band are just average and nothing big but they are down to earth and like every body else. This again backs up the characteristics of indie, enforcing the 'do-it yourself'' moto.

Hybrid Theory

Linkin Park's album "hybrid Theory" mixes primarily the two music genres of Rock and Rap. The album uses Rock to fill in the gaps which traditional Rap songs have, while using Rap to employ more unique beats and allowing for more complicated lyrics. 

You usually find the traditional instruments of rock such as guitars, bass guitars and drums, also used are elements of rap such as DJ's, scratch pads and electronic sampling equipment. Vocals are either sung or rapped. 

 

Rock Rap shares many similarities to rap and hip-hop such as the use of rhyme and the beat. Drums are used to keep the rock part consistent as well as allowing for an aggressive song to be sung or rapped. However drums do not normally accompany rap which is more to do with on the beat measuring.  It is also a popular practice to switch between sung portions of the song to spoken sections and back (i.e. chorus and verses sung but the bridge is rapped). 

Lyrical work

We have annatated the lyrics of our song with ideas, we have just noted down what we may feature in that certain scene, this helps give us an idea of the narrative of our video is.

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Location Ideas

After analysing the lyrics of our song- 'Call me up' I have been able to think of location ideas for our music video. Through-out our song, images of emptiness and abandenment are potrayed.

I like the idea of featuring a warehouse in our video. An empty warehouse can imply a sense of abandenment, this image created would reflect our song.

If we chose to use a warehouse we would have to look into the safety of the building and would have to ask permission to use the building. However I think the warehouse would be an ideal place to film our video as it has such an lost and loneliness feeling, which reflects our song.

Our song features a piano, I think having the master shot of the video being the artist on a piano singing passionately would be effective. As it would be the master shot it means in the video it would keep cross cutting back to this shot of the artist playing the piano. 

I think we would be able to potray an authentic image of an artist playing the piano as we have two piano players in our group, it would be utilised effectively.

Another place that we could use that would emphasise the image of abandonment would be a building site, I think a building site would be a good place to film elements of our video as it implies the narratives characters life is a mess without the girl and he has all alone.

Sub genre

The word Indie has originated from independence, it represents a do-it yourself attitude and low budget labels on which it is released. It implies that anyone can be indie, no matter what sex, age, or interests.
A sub genre is a category that is sub division of a larger genre.
The genre we have chosen is Indie Rock, this is a sub genre of alternative rock. The genre ensures that the music will involve elements of indie music and also rock. This means it is able to reach out to a larger audience.

Gratification

Gratification on Prezi

Voyeurism

VOYEURISM

The definition of voyeurism is the practice of obtaining sexual gratification by looking at sexual objects or acts. 

Sigmund Freud's theory of voyeurism claims that all of audience in media texts are voyeurs. He argues that films present us with sexual pleasures not exclusively sexual ones. 

In our music video, we could use voyeurism to help attract our audience; we have looked at the audience for our genre, and found that it is mainly young males, stereotypically males are usually known as voyeurs more than females. In 1975 Laura Muvlvey said that filmakers are predominantly male, the presence of women in film is often soley for the purposes of display, (rather than for narrative purposes).

Intertextuality

Intertextuality is the referencing of other media texts within another piece of media.
 

Theorist Goodwin believes that there is intertextuality references to other pieces of media, such as videos, tv, cinema.
 

Stewart says that visual reference in music videos come from a range of sources, however the most popular consist of cinema, photography and fasion.

An example of intertextuality is when Jay Z uses the illuminati sign in his videos, this links to his religion of worshipping the satan. 

  
This intertextuality can be very influential on his fan base.

Intertextuality in Indie Rock

Blur are an example of an indie Rock band that use intertextuality in their music. There album covers use unusal photography and art. The fans are able to recognise the band through their fonts and ironically blurred images they use.