Advert Ideas

We have edited this image, we originally took it as an idea for our inlay, we have decided we want to use this photo on our advert, we have decided to include the image of the band on the front of the advert as it is our first albumn we want to get our faces recognised. From our research we have discovered many of the bands feature a picture of themselves on the advert, however do not on their digipaks.

 

 

 

Snow Patrol Advert

As a group we have analysed 'Snow Patrol's digipak advert, we decided to analyse Snow Patrol as they have similar sounding music to ours, so they would be targetting the same audience as us.

We have done this as we need to find out more about magazine digipak adverts as we want to make ours as authentic as possible.

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Magazine advert analysis

This is the digipak advert for the Foo Fighters. The Foo fighters logo is clearly presented on the front of the advert. This make its easy for the audience to notice the band whilst flicking through the magazine. The advert is very simple yet effective, there is a lack of colours and wording, which makes it short and snappy for the audience to read. The lay out of the advert is very samey to others, i.e having the logo and title of the band at the top and the more detailed writing at the bottom. The advert does not have an image of the band on it, this may be because it is not the bands first albumn and they are already well known, so there image does not need to be presented. They may also want to draw the attention of the bands image away from the audience and may want the audience to concentrate on their music. The advert also includes an insight to songs within the digipak, this is beneficial to potential buyers as they are able to know some of the songs featured before actually purchasing it. At the bottom of the advert there is some legal writing that has been cut off, I have looked at other adverts and they always represent the companies that have signed and distribute the band. I think we should include the logos of the companies that sign and distribute our digipak as it would add to the authencity of our product.

Magazine advertisment

Before we create our magazine albumn advertisement I have been looking at examples, this will give me an idea of what we need to feature in our ad, it will also give us inspiration.

This is the basement jaxx advertisement, the image goes with the narrative from the title of the albumn, 'Crazy itch radio'. The advertisement has bright colours that helps it stand out. It is also very short simple and effective. We need to ensure our advertisment catches the audiences eye.

This differs to the Basements Jaxx's advertisment as it has less colour and is not as bright, so it is less likely to attract the audiences eye at first glance, however similar to the Basement Jaxx's the image follows the narrative of the albumn title, with the 'Lungs'.

This is quite a basic ad, its simple and effective like the Basement Jaxx, 5 stars are clearly presented on this ad, this is another way we could use to attract the audiences eye. The stars represent a high class albumn, rated by NME.