Digipak ideas

This is another possible back for our digipak, we are still undecided on the back cover as of yet, but we have developed this photo by changing the fonts and adding on the bar code along with a QR code.

Rough Cut 1

Before fully exporting our video in HD we decided to export a rough cut first, we did this as we wanted to view our video on the large screen; we all watched each scene carefully and looked for any errors or bits we didnt want. 

This is the rough cut.

After watching the rough cut we picked up some unwanted sound on the first scene with the split screen, as it was only our rough cut we were able to edit this quickly and effectively before exporting our final video in HD.

Digipak Ideas

We have developed this original image we took of the band infront of the sun set, we have changed the colour and contrast of the sky to match the front of our digipak.

Filming evidence

These are images I took in evidence to show how we set up and filmed the drummer peforming in the field. We transported the drums from Wills house which was about 500 yrds away using cars, it took us two trips to get the whole set their. We picked a specific spot under the tree to use as we all agreed it was effective as it emphasised the emptiness of the field, also the tree also acted as a wind shield for the drums.

This shot emphasises the emptiness of the field, it was appropiate we emphasised this as it coincided with narrative of our video. When the female character runs through the field it shows how lonely she is without her lover.

Video similarities

intro dilemma nelly n kelly rowland

*flashback needed*

stayed  clothing

split scree

developed performance

band members

challenged intro 

flashbacks

Inlay draft

This is a collage I have created with many of the images we have taken. I have created this collage for part of our inlay however this is just a draft and would have to make changes to perfect it such as making it into a proper square. I think we could use an image like this for our inlay as it has a similar effect to the split screen we used within our video. This link could be a selling point in our digipak.

Inlay Ideas

We have taken more images for our digipak and advert, these images are more band related and convey us a band, which differs to our video and that creates the impression we are quite separate. We have taken many images, this is because one of our ideas for the inlay is to create a collage with many images of the band.

Inlay features

To make our inlay as authentic as possible I have been researching and analysing other digipaks, to see what is featured.

I pictured the inside of 'The strokes' inlay, through-out their inlay they continuously quote lyrics, this content used by the band maybe would influence the audience to remember their lyrics. However they could have a hidden meaning behind them as well.

The inlay also has a variety of pictures, this make the inlay more entertaining for the audience to read. I like the way they have split the page up into a variety of different images on this inlay page; I think we could do this effectively as our video has elements of split screening in it, so would fit accordingly.Lyrics are once again presented on the inlay.




From looking at other inlays from digipaks, I have noticed many occuring themes used. Many bands chose to use lyrics, (as the Strokes have), bands also quite like to thank their fans within the inlay, sometimes the inlay has sort of profiles for each band members, some inlays are dedicated to certain people, some inlays show images of the band rehursing, (these images usually convey a much more normal image in comparison to the performing image of the band).
For our inlay I think using a variety of these inlay themes would be effective, as research has told us what many indie/rock bands use, we should attempt to be similar to them as it would make our piece more authentic however I also think we could challenge the conventions indie/rock in some sort of way, as this would fit with the indie/independent convention and have something different to other bands.

Snow Patrol Advert

As a group we have analysed 'Snow Patrol's digipak advert, we decided to analyse Snow Patrol as they have similar sounding music to ours, so they would be targetting the same audience as us.

We have done this as we need to find out more about magazine digipak adverts as we want to make ours as authentic as possible.

CLICK ON IMAGE TO ENLARGE

Digipak/Advert progress

From further group discussions we have thought about extended ideas for our digipak and advert; as we travelled and took many more potential images on friday, we have played around with these images, to see which image would be most fitting for our advert. I think we have chosen to use a plain image of a long road for our advert as we dont think having the image of the band would fit into the indie/rock genre. However I think we may still have an image of the digipak on the advert.

Digipak and Inlay ideas

Using a combination of photoshop, livetype and bridge we have managed to transform a certain text into a sort of platform for the band members. 

We started with this plain text using livetype. This image is quite bland and boring, however the western style font would match well with our digipak as it goes with the narrative of the name, 'a long walk home', which can be linked to a western feeling.

We then built on this by changing the background of the text, this added to the image as it made it more exciting and would help draw the audience in. 

  

Meanwhile we took images of each band member, on a plain wall and background, we did this on purpose because we intend to edit these images onto the text, '28 North'.

 

We then edited the images of each band member and managed to transfer it onto the text, we did this on a plain background to start with as it was just a tester, I think it looks quite convincing at the moment, and doesnt look particulary cheesy.

As a group we all decided on another location to travel to and photograph, we chose this photo to edit our text on, as it is quite plain at the moment, and we like the visuals we get from this photo and the text.  

 

This is our first attempt at transferring the text onto the road, I think the image looks very convincing and not hugly cheesy, however I dont think the colour of the text works very well with the image, I think the colour is too bright and we should have chosen a darker colour, such as a dull grey.

  

This is our final draft, we have managed to transfer both the text and the band members onto the road we photographed. I like the outcome of the image, and I think it would be a good inlay to have for our digipak, as it involves the band however I dont think this image could be the front of our digipak as it would look a bit too cheesy, also from much research we have discovered that many bands do not chose to have themselves on the front of their digipaks. For the final image I think we should change the colour of the font, and also make the writing more legible.

Magazine advert analysis

This is the digipak advert for the Foo Fighters. The Foo fighters logo is clearly presented on the front of the advert. This make its easy for the audience to notice the band whilst flicking through the magazine. The advert is very simple yet effective, there is a lack of colours and wording, which makes it short and snappy for the audience to read. The lay out of the advert is very samey to others, i.e having the logo and title of the band at the top and the more detailed writing at the bottom. The advert does not have an image of the band on it, this may be because it is not the bands first albumn and they are already well known, so there image does not need to be presented. They may also want to draw the attention of the bands image away from the audience and may want the audience to concentrate on their music. The advert also includes an insight to songs within the digipak, this is beneficial to potential buyers as they are able to know some of the songs featured before actually purchasing it. At the bottom of the advert there is some legal writing that has been cut off, I have looked at other adverts and they always represent the companies that have signed and distribute the band. I think we should include the logos of the companies that sign and distribute our digipak as it would add to the authencity of our product.

Further Digipak research

Into further research for digipaks I have been looking at the small print; it is usually located at the bottom of the backcover. Many digipaks represent the company that signed the band.
This is backcover of 'the cat empire', I have circled in red the small print I am analysing.

The small print tells us the bands website, along with a social networking site that represents the band (myspace). The company that signed the band, 'Velour music''s website is also advertised. The writing also involves the legal wording involved in the making of the digipak and band. It also tells us 'Decca music' distributed the digipak. The logo of velour music is shown, this means its easy for people to recognise the company.

For our digipak I think we should involve legal writing as it creates more authencity. This digipak also tells us how the booklet in the digipak has been printed on recycled paper, this may help the digipak reach out to a larger audience.

Digipak ideas and images

Here are some more images we have taken for our digipak. We have chosen to go with the narrative image of 'a long walk home'. This image of a long walk home is created with the road and emptiness. We chose to take both pictures with and without the band. Some of the band pictures are likely to feature in the inlay of our digipak as from the research on indie/rock digipaks we have found out that most of the time the bands image is not presented on the front of the digipak.