Archetypes
Looking at archetypes when analysing media texts are very important. The different archetypes send out different messages, such as masculinity and femininity. Archetypes help tell us about the artist.
The image above is a CD cover produced by artist Snoop Dogg. The archetypes on the CD cover create the impression that Snoop Dogg is very masculine and a typical man who loves cars. The way Snoop Dogg is crouching down, implies that he loves his car. This is a stereotypical view that people have about men and cars. The mise en scene such as the costume Snoop is wearing also implies masculinity.
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